Costumepeti Engages with the Film Makers at the IIFTC Awards Event to Explore Green Film Making Practices

The India International Film Tourism Conclave (IIFTC) is one of the most prestigious gatherings in the global film industry. The IIFTC Awards recognize filmmakers for their exceptional contributions to promoting global tourism through cinema, and the 2026 edition raised the bar even further by welcoming conversations about sustainability and responsible production. Among the attendees who made a meaningful mark at the IIFTC Conclave 2026 was Costumepeti, Mumbai's innovative film costume rental platform, whose presence sparked important discussions around green film-making practices within the Indian and global film industry.

What Is IIFTC? Understanding the Full Form and Its Mission

IIFTC stands for the India International Film Tourism Conclave. Widely recognized as one of the top location shows globally, the IIFTC Conclave is the undisputed number one film location show in India, with participation from over 55 countries since 2013. The event is a focused business platform comprising a conference, B2B meetings, a location market exhibition, and networking evenings. The IIFTC Tourism Impact Awards, a cornerstone of the conclave, celebrate Indian filmmakers whose cinema has contributed to the growth of world tourism, with past recipients including Imtiaz Ali, Kabir Khan, and Zoya Akhtar.

The IIFTC Conclave 2026 was held at The Westin Mumbai Market City, bringing together film commissions, tourism boards, production houses, and creative industry professionals under one roof to discuss the future of cinema and its intersection with responsible storytelling and sustainable practices.

Costumepeti at IIFTC Conclave 2026: Championing Green Film Making

Costumepeti's participation at the IIFTC Conclave 2026 was not merely a presence. It was a purposeful engagement. As a Mumbai-based platform that offers secure, organized costume rental services to the film and entertainment industry, Costumepeti used the prestigious gathering as a stage to champion a cause that the film industry urgently needs to embrace: green film making.

Representatives from Costumepeti engaged directly with filmmakers, producers, directors, and film commission delegates throughout the event. The conversations were focused and forward-looking, centring on how production houses can significantly reduce their environmental footprint by adopting costume rental over single-use costume procurement. In a single production, hundreds of costumes are purchased, worn briefly, and then discarded. Costumepeti's model disrupts this wasteful cycle by offering high-quality, well-maintained film costumes on a rental basis, ensuring each garment serves multiple productions across its lifespan.

Costumepeti's Role in Promoting a Circular Economy Within the Film Industry

One of the most compelling narratives Costumepeti brought to the IIFTC Awards event was its role in promoting a circular economy within the film industry. A circular economy model in filmmaking means that resources, including costumes, props, and set materials, are designed to remain in use for as long as possible. Rather than allowing valuable garments to end up in landfills after one use, Costumepeti's rental model ensures that costumes circulate continuously within the production ecosystem.

Film productions, particularly large-scale Bollywood and OTT projects, consume enormous quantities of clothing. By shifting to a rental-first approach, productions can cut down on textile waste, reduce procurement costs, and contribute to a measurably greener carbon footprint on set. At the IIFTC Conclave 2026, this message resonated strongly with international attendees who are already familiar with sustainable production frameworks being adopted in Hollywood and European cinema.

Green Film Making Best Practices: What the IIFTC Audience Learned

Costumepeti's engagement at the IIFTC Awards event was also educational. The team shared concrete best practices that any production house, regardless of budget size, can adopt immediately. These included transitioning from bulk buying to rental for period and genre-specific costumes, cataloguing and restoring existing wardrobe inventories rather than replacing them, partnering with sustainable wardrobe management services to track costume usage across productions, and training costume departments on proper storage and maintenance to extend the lifecycle of garments.

These insights were well received by the diverse audience at the IIFTC Conclave 2026, which included representatives from India's top five regional film industries as well as international film commissions from over 25 countries. Many attendees were hearing about organized costume rental infrastructure in India for the very first time, making Costumepeti's participation both timely and impactful.

Why IIFTC 2026 Was the Right Stage for This Conversation

Industry stakeholders at the IIFTC conclave examined the role of cinema in promoting destinations worldwide, and discussions focused on how film and digital content can influence travel trends and contribute to local economic development. This environment, driven by a spirit of innovation and collaboration, made the IIFTC Awards event the ideal platform for Costumepeti to introduce green filmmaking as a shared industry responsibility rather than a niche concern.

The film industry in India produces thousands of movies annually across languages and formats. If even a fraction of those productions adopted costume rental practices at scale, the collective reduction in textile waste, water consumption, and carbon emissions would be transformational.

Costumepeti: Redefining What Sustainable Film Making Looks Like

Costumepeti's appearance at the IIFTC Conclave 2026 at The Westin Mumbai Market City marked a defining moment for the brand and for the broader conversation around green filmmaking in India. By meeting filmmakers where they gather, and by making the case for circular economy principles in the costume department, Costumepeti demonstrated that sustainability in cinema is not about sacrifice. It is about smarter choices.

As the IIFTC Tourism Impact Awards continue to honour the powerful relationship between cinema and the world around us, Costumepeti stands as a reminder that the industry has the power and the responsibility to make that world a better place, one rental costume at a time.